Branding
& Brand Management




Without a well-thought-out Strategy your brand will not fulfil its potential.

First we Discuss, then we Plan, and Finally we Execute.

Creating a strong brand is always desired but not often achieved. Brand identity is more than just a logo, it’s the fiber and feel of your business which means people can pick you out from a crowd of competitors. Much like DNA its complex to create, but when done properly, it prints a permanent, unique stamp on everything you do.

Our work covers three main areas

  • The creation of new brands
  • Evolving Existing brands
  • Creating brand Campaigns and Collateral.

BRAND STRATEGY AND CONCEPT

Without a well-thought-out Strategy your brand will not fulfil its potential.

First we Discuss, then we Plan, and Finally we Execute.

A strong Brand is so much more than a logo and colour scheme. Branding is the complete make up of your business and it requires Purpose and Direction. You only have one opportunity to make a first impression to your target audience so why not make it a meaningful and a long-lasting one?

We have a great track record in strategizing because we draw on tried and tested expertise, making the most of the resources we have at our disposal. From Market research and competitor analysis to brand positioning and perception; we will work out exactly how to navigate your brand to the top of your industry.

CREATING BRAND CAMPAIGNS AND COLLATERAL

People need brands, just as much as brands need people. Brands have become an irresistible, crucial part of who we are. They’ve connected our world, transcended cultures, and are forming indelible links between generations.

It’s our job to connect the right people with the right brands. Brands that make a statement. Brands that enable people to experience something new. Brands that create belonging. And brands that simply do it better than the other guys.

Clients can be won and lost, attracted or distracted purely on the basis of identity; it’s a subtle art but one which we specialize in because it’s so important.

Having understood your target market and proposed direction our team will come together and create a brand identity which not only sends a strong message to your audience but sets you apart from any competitors.

It boils down to style, originality and a concept with real meaning. We present a variety of designs that explore the use of iconography, typography, colours and more. Whether you come to us with a blank canvas or an existing identity which needs upgrading; we will design a bespoke brand which fits your company’s values and mission.

REBRANDING

What if customers are choosing arrival because they identify with their brand image more closely? A rebrand could be the answer.

The key to rebranding is a smooth transition from old to new without alienating your stake holders both inside and outside of the company. We ensure it’s a seamless process and have the know-how to deliver a result which is better aligned with your brand’s future.

You may wish to redefine your entire brand strategy, or simply just refresh your look and feel. We work closely with you to understand exactly what you want to achieve and deliver an updated brand identity to be proud of.

Rebranding not only gives your image an uplift but when it’s done correctly it re-energizes your team and your customers